The stores target an upscale market, with higher quality fashion products for both men and women. “Our fastest moving category is leather jackets are the fastest moving category across the world. We have introduced 3,500 SKUs for womenswear and 4,000 SKUs for menswear in India,” Pruvost added. The move shows that consumption continues unabated at the top end of the retail market. The premium Spanish brand is priced a notch higher than Zara. “We have brought in most of our original collection from abroad into India and it has been reasonably priced for the Indian market. The average price range for the products in India is between Rs 3,290 – Rs 4,290” said Commercial Director Asia Pacific / India, Massimo Dutti, Fabrice Alain Pruvost. The collection is urban, contemporary, practical, elegant, up-to-date, without falling victim to the strict dictates of trends. Massimo Dutti, Select Citywalk houses womenswear, menswear, and footwear, apart from swimswear and other fashion accessories. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details – the signature of Massimo Dutti. The finishing of the store including the shape of the installations – aim to give the consumer a feeling of warmth, while exuding a smart, contemporary aura. The Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The global concept store covers an area of 5,027 sq ft of retail space in the mall. Despite the global slowdown the fashion retailer clocked 16 per cent year-on-year jump in its net sales for fiscal year 2012 at 16 billion (Rs 8,69,200 crores) and 22 per cent rise in net profit of 2.4 billion (about Rs 13,000 crores).Spanish premium clothing retailer, Massimo Dutti has opened its first store at one of Delhi’s premier malls, Select Citywalk. Inditex operates more than 6,000 stores in 86 countries across eight formats including Zara, Massimo Dutti, Pull & Bear and Uterque. Last fiscal it made a profit of Rs 38 crores on revenues of Rs 259 crores. Zara, which is in the country through a similar partnership between Inditex and Tata, has made profits in two out of its three years in India. FIPB rejected the proposal stating it did not meet India’s single brand retailing investment norm that mandated its original owner bring in the brand to the country.Īfter Zara, the world's favourite fast-fashion brand known for its ability to take a new style from design table to dressing room in a matter of weeks, made a splash ever since it opened its first store in May 2010, Mossimo Dutti too wants to attarck eyeballs. The company expects to get through this time around by working out a solution to government officials’ objection over ownership of the brand.Įarly last year, Massimo Dutti had applied for a 51:49 joint venture with the Tata Group through Zara Holdings BV, the flagship unit of Inditex Group. The stores will be opened through a 51:49 JV with the Tata Group. Inditex, has once again made an application to the Foreign Investment Promotion Board (FIPB) to invest 1.5 million euros (about Rs 10 crores) over two years to open five Massimo Dutti stores in India. Massimo Dutti, the upmarket fashion brand from
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